Arsenal Release New Kit...Nothing To See Here
With the release of the kit, Arsenal attempted to emphasise the joy of being a gooner, the oneness of the team and the excitement necessary to foster massive merchandise sales.
The question is: Is the kit sufficiently an upgrade to warrant the cost of replacing what one already owns?
The reality is that the kit is only marginally different, and this will likely deter parents from shelling out masses of dosh to help their kids stand out as current and cool.
Likely, though, as it is with any iphone release etc, that there will still be hordes of masses who will purchased the kit for bragging rites.
However, for me, the kit is nothing new here.